Isamaya Ffrench has spent a decade challenging our perceptions of beauty. As one of the industry’s leading makeup artists, she’s travelled the world working with Rihanna, Madonna, Bella Hadid, Kendall Jenner and more while maintaining pivotal consultancy roles at Tom Ford, YSL and Christian Louboutin. She has been the Global Beauty Director of Burberry Beauty and was the visionary behind Byredo’s iconic makeup collection. She has collaborated with every major fashion publication including W and Vogue — British, French, Italian and American. Now, Isamaya Ffrench is reinventing the beauty space again with her eponymous brand, ISAMAYA and has been appointed Beauty Curator for Off White. In collaboration with a collective of acclaimed artists, ISAMAYA will further stretch the limitations of beauty, offering a series of technical and innovative performance products to create an inclusive and creatively free environment for everyone to join.